Elon Musk rebrands Twitter as X, with the blue bird logo retired

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Twitter has recently undergone a brand and logo change, replacing its iconic blue bird with an “X.” The desktop version of the social network now features a white X on a black background, although it is yet to appear on the mobile app.

According to Twitter’s owner, Elon Musk, “Tweets” will be replaced, and posts will now be referred to as “x’s.”

The billionaire updated his profile picture with the new logo and included “X.com” in his Twitter bio.

Mr. Musk aims to develop a “super app” called X, which is his vision for a novel social media platform. He has been discussing this idea for several months.

The billionaire announced on Sunday his intention to alter Twitter’s logo, expressing it through a tweet: “We’ll be saying goodbye to the Twitter brand and, over time, bidding farewell to all the birds.”

Mr. Musk, who has rebranded the business as X Corp, stated that the replacement “ought to have been accomplished much earlier.”

On Twitter, he shared an image of a flickering X, and during a Twitter Spaces audio chat, when questioned about whether the Twitter logo would change, he simply replied with a “Yes.”

On the platform, Linda Yaccarino, Twitter’s recently appointed CEO, expressed that the rebrand represented a thrilling new opportunity.

Her statement was that “Twitter made a tremendous impact and brought about a revolution in the way we communicate.”

“Now, X will take it a step further, reshaping the global town square.”

In 2011, Twitter’s co-founder Biz Stone revealed that the bird is named Larry as a tribute to the basketball star and Boston Celtics legend, Larry Bird.

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Upon the logo’s departure, individuals turned to Twitter to express their grief, among them Martin Grasser, the designer credited with its creation in 2012.

“Today, we bid farewell to this beloved blue bird,” he stated. Jack Dorsey, Twitter’s most renowned co-founder, later shared the tweet with a goat emoji, symbolizing ‘greatest of all time.’

Source : bbc.com

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