Meetings and events experienced significant growth in June, reaching a 30.3 percent increase

Knowland’s sales intelligence platform reveals that the volume of meetings and events in June has surged by 30.3 percent compared to June 2022. This data is sourced from Knowland’s platform, which assists hoteliers in strengthening and safeguarding their hotel’s revenue.

In terms of year-to-date June 2023 performance compared to 2019, the top 25 markets in the U.S. have shown a remarkable recovery of 90 percent.

Two standout cities, Austin, TX, and Nashville, TN, experienced substantial growth rates of 74 percent and 42 percent, respectively. This resurgence can be attributed to the revival of seasonal events in these markets, renowned for their vibrant music, art, and entertainment scenes.

Both cities offer a range of amenities that cater to both work and leisure, including the emergence of new hotels, increased nonstop flight options, and unique meeting spaces.

After business obligations are fulfilled, attendees can enjoy the perfect balance of natural surroundings, local restaurants with distinctive flair, live music, and entertainment, making these destinations highly sought-after among meeting planners.

In a year-over-year comparison, event volume in June 2023 witnessed a significant increase of 30.3 percent compared to June 2022.

Among the top 25 markets, Chicago emerged as the leading market in terms of event volume, primarily hosting National Association meetings followed by Pharmaceutical/Biotechnology events. The remaining four markets in the top five were Los Angeles/Long Beach, Washington D.C., San Diego, and Anaheim-Santa Ana. Here’s a closer look at the key drivers for each of these markets:

  1. Chicago, IL: National Association, Pharma/Biotech, Wedding, HealthCare, and Technology.
  2. Los Angeles/Long Beach, CA: Education, National Association,
  3. Training/Education, Entertainment/Media, and Charity/Non-Profit/Social.
  4. Washington, DC-MD-VA: National Association, Travel, Charity/Non
  5. Profit/Social, Education, Federal Government Agency.
  6. San Diego, CA: National Association, Wedding, Education,
  7. Training/Education, and Charity/Non-Profit/Social.
  8. Anaheim-Santa Ana, CA: Wedding, Financial/Banking, Technology,
  9. Training/Education, and National Association.
  10. When considering the markets with the highest percentage growth,
  11. Michigan South, Delaware, Kansas, and Mobile, AL stood out as the top U.S. markets experiencing significant year-over-year growth in meetings and events.
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Data is offered to assist hoteliers in their ongoing efforts to generate momentum by providing valuable insights into the preferred destinations chosen by contemporary meeting planners.

This information sheds light on the key factors driving the return of groups to the meetings and events industry.

The insights provided are based on a thorough analysis of extensive meetings and events data collected and aggregated by Knowland. This includes a combination of field reporting and automated techniques to gather data from both customers and non-customers across primary, secondary, and tertiary markets.

Additionally, Knowland utilizes its extensive historical database to enrich the analysis.

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